“We’re excited to also be introducing a new market into the mix with this amazing weekend lineup of live music.” “We’re thrilled to announce the fifth and final festival for Breakaway in California,” states Zach Ruben, co-founder of Prime Social Group. In addition to the stellar lineup, Breakaway will have on-site activations at each festival including the Silent Disco presented by White Claw, a roller rink, rides, local art, and more, taking its unique, all encompassing music experience to a whole new level. We are so proud of the group of strategic investors we put together to drive Breakaway’s ascent through reimagined real-life experiences, digital opportunities, and more that will help turn the brand into a household name.The Breakaway Music Festival began in Columbus, OH, in 2013 and quickly grew into a two-day, multiple stage festival bringing exceptional names like Chance The Rapper and Kendrick Lamar to the Midwest. William Van Orsdel, Breakaway’s head of growth, added, “As one of the last independent groups in live entertainment, we carry the flag of the ‘underdog’ in the music industry. The long-term goal is for 20 Breakaway festivals nationally. “The opportunity to be growing in this kind of climate gives us a lot of leverage when we’re approaching agencies and now we have 10 cities we’re booking against for next year.” Lynn says the company also looks to build out its artist management and influencer representation business. “The reception we get from the artists who are playing, everyone is thankful for the opportunity,” said Lynn. Lynn says he and partner Zach Ruben’s mission remains as offering a top-notch experience at an affordable price, which has led to success despite uncertainty over the economy since COVID. Upcoming events with similarly strong mostly electronic talent include Breakaway Festivals in Kansas City, Grand Rapids, Columbs, Boston and San Francisco.
Launched in 2016, Breakaway this year is taking place in seven cities, having just sold out Charlotte’s Zmax Dragway in May, with 20,000 attendees per day over two days and the lineup topped by Illenium, Tiesto, Deadmau5 and Zedd.
#Breakaway music festival 2022 series#
Other participants in the series A funding round include Marshall Sandman’s Animal Capital, Human Ventures, George Ruan, Bustle Digital Group (BDG), New York Rangers captain Jacob Trouba, Gross Labs, and Steve Martocci. We’re really reinforcing the core team for growth.” “Some great new people have joined the team in brand partnerships, operations, there’s new people on the marketing team ,a new talent buyer. “Even more importantly is being able to build out the team a bit more,” adds Lynn, whose company is based in Columbus, Ohio, while he also splits time between Nashville and Los Angeles. It eliminates some of the pain points when trying to expand. Obviously it’s an expensive business and it’s hard to throw festivals with limited cash. We want to see Breakaway in as many cities as possible. “For us it’s, one, about expanding to more markets,” Breakaway co-founder Adam Lynn told Pollstar. Breakaway Music Festival has announced closing a series A funding round led by private investment firm RSE Ventures that the festival producer says will help it expand and continue its momentum as a growing independent multi-city festival brand.
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